Category Archives: How To

How To – “best practices” – published under a sub-category (which show up on the home page “Get Educated” section, “How To” Tab)

Social Media for Musicians Vol.1: Facebook

So, you want your band on Facebook! Social media has allowed bands to find new fans (and vice versa) like nobody’s business. After all, social media is nothing more than good old-fashioned word-of-mouth, spiced up with a dash of globo-digital instantaneousness and searchability. With 1.06 Billion users, there’s gotta be somebody on there who’s going to like your band. And most importantly of all, Facebook appeals to the human need for soapboxes by making it single-click easy for your fans to tell their friends all about how great your band is.

There’s a lot to go over here. Since you’re reading this, I’ll assume you’re online, and since you’re online, you may already know how to set up a Facebook page. For those who like to skip ahead:

  1. Facebook Page Setup
  2. Facebook Store Setup
  3. Best Practices for bands on Facebook
  4. Adding Friends
  5. Dos and Don’ts

Facebook Page Setup:

It’s easy to set up and totally worth the trouble. Note that Facebook layout changes from time to time, so if you’re reading this a few years after publication, the navigation may have changed a bit.

1. From your home page, click “Pages” on the far left.

 

2. Click on “Add a Page.” (Alternatively, you can skip the above by navigating straight to https://www.facebook.com/pages/create/, if you’re feeling keyboardy.)

 

 

3. Click on “Artist, Band, or Public Figure. Choose Category “Musician/Band.”



 

Fill out the details in the next few dialogue boxes. These are pretty self-explanatory:


Congrats! You’ll be taken to your brand new Facebook page. It looks pretty empty, but it won’t that way for long.

Populate your page with “About” info including your band lineup and a description of your sound. This process isn’t all that different from filling out a personal profile, which you must have done at least once already, since that’s required to get into Facebook and create a page. So we’ll skip that. Worth noting is that Facebook is picky when it comes to the dimensions of your images—so here’s a handy guide for sizing them appropriately.

 

Nimbit Store Setup

Next up? Add your Nimbit store to your page so you can sell music directly from Facebook. This process is covered in detail in the handy video below. You can get the ball rolling on setting up your Nimbit store on Facebook by clicking this link. 

 

Adding Friends

So, you’ve got your store up and running. Be sure to invite friends to Like your new page by clicking on “See All” in the top right of the “Invite Friends” section.

From there, you’ll get a much better interface for inviting folks to like your page.  Choose the folks you think would like your band and click “Submit”.

So, now what? Let’s look at some of the best practices for making the most of your presence on Facebook.

Frame of mind:


Think twice, post once.  The best way for your Facebook page to serve you is to have it serve your fans first. So, with every element you add or change to your page, consider the fan’s perspective.  Here’s some quick questions to get you in the mindset.

What sort of folks are interested in your band? And, by extension, what sort of content do they like? If your band is highly visual, with lots of lights/costumes/dancing girls, etc., then maybe video is going to be more important to your Facebook presence than text and images. If your band is of the hardcore DIY-touring mindset, post shots of the band crammed into the van, and of the crazy restaurants you will inevitably find out there. (I recommend Bolton’s Spicy Chicken and Fish in Nashville, BTW)

What do you want to have happen? Are you looking to sell music online first and foremost? Or do you just want to get word out about your shows? Consider these things when prioritizing content on your Facebook page. If online music sales are more your bag, make sure that the Nimbit store is front-and-center and easy for your visitors to find.

Best Practices—Dos and Don’ts.


Do:

Create Events for your shows, usually. Before doing so, watch for redundant events set up by the venue holding the shows. Having multiple events on Facebook set up for the same show dilutes the messaging and increases the chance that fewer people will be aware of your upcoming performance. Participation in Facebook marketing can vary wildly from venue to venue, so once you’re booked, check in with the booker to see what the venue’s policy is. If they have already set up an event for your show, get the link and share it to your audience and personal friends. Ask to be made an admin of the venue’s event. The worst they can do is say “no.” Post links to your music in the event, as well as on the venue’s Facebook page, so fans of the venue can get turned on to your sound before the show. Post reminders of the show 3 days before you take the stage, as well as on the day of the show itself. Link to the Facebook Event in your post(s).

Invite friends to like/share your page, but be judicious about it. Don’t spam everyone on your whole friend list, take the time to figure out which people might be actually interested in your music. Few grandmas are into Toxic Holocaust, so fan request accordingly. Likes are important for booking, as venues will take a quick glance at your like count, which implies that more folks will pay to come and see you play.

Give away some music! You don’t have to give it all away, of course, but who doesn’t love a freebie? One of the best way to reward your fans and show your appreciation is via Nimbit’s Promo Tool. Getting your fans to download a freebie is a great foot-in-the-door to an album sale. Among other things, Nimbit’s Promo Tool allows for:

  • Share a free download, automatically followed up with a discount on your full album at a specified time
  • Offer a discount on an item, then reward fans who purchase with a thank you message and a free bonus
  • Set start and end times for limited-time-only promos (A window of opportunity is a great motivator)

For more on Nimbit’s Promo Tool, click here. It also works on Twitter—more on that in the next blog post in this series. Here’s a video on how to create a promo code in Nimbit, which you can then share to your Facebook fans to give away a free track, or another offer of your choice.

 

Ask questions. People LOOOOVE A soapbox. Most of your fans probably don’t share your privilege of gracing a stage with a PA and a bunch of loud amps. So, give them a little digital slice. Ask who else they liked at the last show, what cover song they want to hear next time, or something similar. Let them know their opinion counts.

Measure and respond in kind. Facebook insights makes it REAL easy to see what posts of yours are performing the best. Take particular note of the “Virality” statistic in Facebook Insights. You can sort this content by value, like an Excel spreadsheet. Check in here once a week or so by clicking on “See All” on your page’s “Insights” panel.

Find out what content was shared the most, as that’s what is getting your band the most exposure to friends of friends. This is your barometer—post more content in a similar vein. Second most important number here is how many comments a particular post has received, as indicated by “Talking About This.”

Respond promptly. Check in to answer fan inquiries once per day, and make sure everyone gets at least one “Like,” or better yet – a response.

Make everyone in the band a page admin. This allows you to divide and conquer, so the bulk of the online marketing efforts don’t just fall on one person. Give each person in the band a couple days out of the week to keep up on social goings-on. Admin settings can be found under the “Edit Page” menu on the top right.

From there, you can assign who is in charge of what, like posting new content, moderating comments, etc. Careful, don’t make anyone in the band that you don’t completely trust a Manager, as they can do things like revoke your access—or delete the page entirely!

Post photos from the road/practice space/backstage. Fans LOVE this stuff. They love access, even digital, to spaces and places they are not allowed into. You get access to green rooms, you get to hang with other bands, etc. Bring your fans in on it. Instagram is also great for this—more on that later.

Now for what NOT to do: 

Don’t:

  • Over-do it. A band that’s too noisy and posts a lot of non-news is more likely to get unliked on Facebook, which pretty much defeats the purpose of the whole “Marketing your band online” idea.
  • Argue. If someone tells you your band sucks on Facebook, you can take it. Trust me, if you’ve ever been booed or heckled, you can take it—and your fans may well come to your defense. Don’t feed the trolls, it only gets worse. Consider a policy of not deleting inflammatory posts (unless they’re REALLY bad) as this can just egg jerks on to post negative stuff more frequently, turning your great Facebook presence into a moderation nightmare.
  • Set up a personal profile for your band, like first name: “Jack”, Middle Name, “and”, last name “the Badgers”. This is a common mistake. Set up your band with a Page  as described above. In setting up your brand as a person, you run into several pitfalls:
    • A maximum of 5,000 friends
    • No opportunities for Facebook advertising, short of small promoted posts
    • There’s always the chance that Facebook will find out your profile is not for a person and remove the account entirely! Profiles, distinct from Pages, are for people only.
  • Set up a Group as your main Facebook presence. Fan groups are OK, but setting up a group for your main band presence on Facebook is less than ideal, as you’ll lose out on advertising opportunities and app functionality like the Nimbit store.


Next up? Twitter!

 

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How to Change Nimbit Store Languages

Are you a musician outside the US?  Do most of your fans speak a language other than English?  Nimbit recently updated our platform so you can display your stores in languages other than English.  Currently you can select from French, German, Spanish or English, but we’ll be supporting additional languages in the future determined by customer demand. Please leave a comment and let is know if there is a language you’d like to see us support.

How to change your Nimbit Store Language

StoreLanguage1

StoreLanguage2

StoreLanguage3

That’s all you need to do, and your store will display in the new language.

 

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Update your PayPal info for DirectPay

Good news! We’re in the final beta stages on our new DirectPay system. By the end of this month, we will switch the entire Nimbit platform to process transactions directly through subscribers’ PayPal accounts. That means money will automatically flow into your PayPal account as sales happen from your Nimbit store. No more waiting for monthly payouts! In addition, we’ve got some awesome new features coming along with DirectPay, many of particular interest to subscribers outside the US.

Nimbit Direct Pay3

NEW Requirements to Get Paid:

Previous emails about this update have asked you to verify your PayPal account. If you have done this already, thank you!  There are additional steps you must take to ensure that you will get paid for your sales after we update the system.

PLEASE ensure you have done all of the following:

Log-in to your Nimbit account. Click “Account” then “Payout Info” and ensure that your PayPal email address is listed for you and if you are an Nimbit Premium subscriber, for any additional Payees. To make it easier, we have added a PayPal setup wizard in your account to walk you through this process.

  • Verify your PayPal account. This is a simple process where you add and confirm a bank account. This will allow money to be transferred directly to you after you make a sale. Learn how to Verify your PayPal account.
  • Upgrade your PayPal account to Business or Premier. These are free updates to your PayPal account that will make cancelling orders and issuing refunds easier. Choose Premier if you’re a one-man-show; choose Business if you’ll also need to give your manager or other band members access to your PayPal account. Tip: You can avoid any additional “business” fees by naming your business the same name as your personal bank account. Learn how to upgrade your Paypal account
  • After the above steps are completed, you will be asked while logging into your Nimbit account to grant us PayPal API access. A simple wizard which will walk you through the process. This will allow Nimbit to issue refunds on your behalf.
  • Nimbit Premium customers will need to complete the above steps for all designated Payees on their account.

If you’re mostly selling singles, or if your average order is under $10 you can save money by shifting to PayPal Microtransactions. Click here to learn more.

What happens if I don’t take these steps?

  • PayPal will try to issue payment to the email address on file with Nimbit. If this is not associated with a PayPal account, and if you do not respond to the notification that is sent to you, the funds will be returned to the seller.
  • You will no longer be able to accept credit cards from your Nimbit store. Only payments via PayPal will be accepted.
  • You will be responsible for manually processing any refunds to customers, and you will not be able to automatically retrieve split payments to your designated Payees or service fees paid to Nimbit.

Any Questions?

Please Log-in to your Nimbit Account, click help and then either chat with our support staff (M-F, 9am-5pm EST) or submit a ticket.

 

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How to Use Facebook as a Singer or Songwriter

opviewHere’s a great piece from Matt McKay of Opposing Views targeted directly at the online-savvy songwriter, rife with insights on the best ways to leverage Facbook platforms to expand the reach of your craft.  Topics include creating your Facebook page from the ground up, best practices, and more. Totally read-worthy! Check out How to Use Facebook as A Singer Songwriter.

Are you a singer-songwriter looking to sell and promote music on Facebook?  Install the free Nimbit Store for Facebook today.

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Patrick Faucher on Direct To Fan Panel at Sync Up Music conferece

Check out this video of the Direct to Fan panel from The New Orleans Jazz & Heritage Foundation‘s Sync Up conference, which was held on April 27, 2013. It runs for a full hour, so you may want to make a sandwich first. Patrick Faucher, Co-founder and CTO of Nimbit, has the opportunity to share some insights on the Direct-to-Fan paradigm alongside other forward-thinking music luminaries including Benji RogersDavid DufresneMichael Schneider, and Greg Lucas. And you didn’t even have to drive to New Orleans!

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Facebook & Twitter Tips for Musicians

Checking the blogs this morning, I came across two articles with some good advice for musicians.  Here’s a summary.

In 5 Facebook Tips for Bands, Robin Davey recommends the following to reach more people on Facebook.

  1. Use plain text Facebook updates 
  2. Tag other Facebook pages in tweets
  3. Use your header or profile picture to make announcements
  4. Like every comment, reply to every question, and tag people
  5. Have band members accept fan requests and promote from those pages as well

This is all good advice, read 5 Facebook TIps for Bands on Hypebot  to explore these concepts in more detail.

 3 Types of Tweets That are Rarely Retweeted  provides some simple advice on how get your followers to help spread the word on Twitter.

  1. Don’t post automated (and usually truncated) Tweets from Facebook
  2. Don’t use more than two hashtags
  3. Whenever possible use proper formatting and grammar.  That means correct spelling, punctuation, capitalization, etc.

Read  3 Types of Tweets That are Rarely Retweeted courtesy of Ragan.com , a great resource for marketing and communication advice.

Leave a comment with your own advice.

For more music-centric social media advice check out the following articles from the Nimbit blog: 

 

 

 

 

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Video: How to Sell Music on Facebook

Hey there, we’ve created a new video that shows just how easy it is to install the Nimbit store and start selling your music on Facebook. You’ll also learn why if you’re an artist you need to be using a fan page for your music, not your personal Facebook page. You can install the Nimbit store shown in the video on your Facebook fan page by clicking this link.

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How to sell music on SoundCloud

SoundCloud_Money There’s no denying, SoundCloud® has rapidly turned into the “YouTube of music discovery.” Thousands of artists and millions of fans stream, share, and comment on music on SoundCloud every day. But what do you do when a fan discovers your music on SoundCloud?

There is a little known feature that allows you to add a “Buy” button to your songs on SoundCloud player.  If you have a free Nimbit account, you can easily sell downloads right from your SoundCloud Player.

Here’s a video that shows the steps created by our friends at PreSonus for Studio One users. Don’t worry, if you dont use Studio One, this will still apply to you.

Here are the steps:

1. Get the deep link for the track you want to sell from your Nimbit store by visiting your store, clicking the share button between the play button and track name, and copying the link that appears.

Step 1a - Click the Share button on your Nimbit store for the track you want to sell

Step 1a – Click the Share button on your Nimbit store for the track you want to sell

Step 1b - Copy the URL that is generated

Step 1b – Copy the URL that is generated

2. Now, go to your track on SoundCloud that you want to sell, and click the edit button.  It looks like a Pencil.

Step 2. Click the Edit button on the track on SoundCloud

Step 2. Click the Edit button on the track on SoundCloud

3. On the “Info Page That Loads” click “Show More Options”

Step 3. Click "Show More Options"

Step 3. Click “Show More Options”

4. Paste your Nimbit Link in the “Buy link” field

Step 4 - Paste your Nimbit link into the "Buy Link" field

Step 4 – Paste your Nimbit link into the “Buy Link” field

5. Your SoundCloud Player will now display a Buy Button, check it out below.  I’ve embedded the actual player for the track I used in this demo so you can see for yourself.  For the purpose of the demo, I set the price for this track to free, but you can set the price in Nimbit to whatever you want or to “Name Your Price” to let fans pay what they want.

 

 

Don’t have a Nimbit Account? Sign up now for Nimbit Free to start selling and promoting your music today.

Watch the video below to learn more about Nimbit. 

 

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6 Easy Steps To Promote Music on Facebook & Twitter

We all know how important Facebook and Twitter can be to developing a deeper connection with your fans.   What’s not as obvious is what are the best ways  to use social networks  to promote your music or a new piece of merch, get new fans,  and turn those  ”Likes” and “Follows” into  music sales.  That’s why we created the new Roundtrip Promo Tool, which walks you through the process of promoting your music or merch on Facebook, Twitter, and more.

With Nimbit’s new Promo Tool, it will take you just a few minutes to set up a promotion and best of all, the Promo Tool  will automatically follow up for you with any fan who takes advantage of the promotion.

Check out how easy it is to set up a promotion:

Nimbit Promo Tool Step-by-Step

Click the image see how easy it is to promote yourself.

6 easy steps to Promote Music on Facebook & Twitter with Nimbit’s Roundtrip Promo Tool  

  1. Choose any product from your Nimbit catalog to promote and set whether you want to give it away for free, or sell it at a discount or full price.
  2. Add a link to an optional personal message or music video.  Don’t have a music video or professional video equipment? No problem, you would be surprised at how effective a video of you talking to your fans, filmed only with your phone’s camera can be. It seems more real.
  3. Set the store where you would like the promotion to redeem, this can be your Facebook store, nimbitmusic.com store, or any other URL you have your store embedded.
  4. Choose the time you would like your optional follow up thank you message to be sent and add the text of that message.  You can choose to have the follow up sent the next day, the next week.
  5. Set the date when you would like the promotion to expire
  6. Click in this section to send the promo out on your Facebook and Twitter accounts. Remember on Facebook you may want to click this twice to send to fans of your band/musician page and then also send again to your personal friends.  In this area you can also generate links and promo codes for email and download cards,and get the embed code for a widget to put on your website.
Here’s what your fans and friends will see on Facebook
Music Promotion on Facebook Wall

Fans can watch the video, click to get the promotion, like, comment, and share with friends

Fans and friends will see a personal message from you, a video (if you embedded one) and a link to access the promotion.  Please ignore the fact that the only people  who commented on my post were my mom and girlfriend :)

Here’s what your followers will see on Twitter

Music promotion on Twitter

Promotions on Twitter feature your personal message plus a link to redeem the promo

Here’s what an embeddable widget will look like

Fans click the link and the promotion redeems in your store
Nimbit Promotions Redeem in-store

Fans can preview the product,  click the link to get the promoted product or shop more

BONUS: When fans checkout they can leave additional support
Fans can leave additional support

Fans can choose to leave you additional support with every purchase or free download

With every purchase or free download on the Nimbit platform, fans are asked if they’d like to leave additional support . We’ve found 1-in-20  purchase on the Nimbit platform receive a tip averaging $7.80.
That was easy. Now try it yourself
Log in to your Nimbit Dashboard and click Marketing to set up your own promotion.
 
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6 Easy Steps To Promote Music on Facebook & Twitter

We all know how important Facebook and Twitter can be to developing a deeper connection with your fans.   What’s not as obvious is what are the best ways  to use social networks  to promote your music or a new piece of merch, get new fans,  and turn those  ”Likes” and “Follows” into  music sales.  That’s why we created the new Roundtrip Promo Tool, which walks you through the process of promoting your music or merch on Facebook, Twitter, and more.

With Nimbit’s new Promo Tool, it will take you just a few minutes to set up a promotion and best of all, the Promo Tool  will automatically follow up for you with any fan who takes advantage of the promotion.

Check out how easy it is to set up a promotion:

Nimbit Promo Tool Step-by-Step

Click the image see how easy it is to promote yourself.

6 easy steps to Promote Music on Facebook & Twitter with Nimbit’s Roundtrip Promo Tool  

  1. Choose any product from your Nimbit catalog to promote and set whether you want to give it away for free, or sell it at a discount or full price.
  2. Add a link to an optional personal message or music video.  Don’t have a music video or professional video equipment? No problem, you would be surprised at how effective a video of you talking to your fans, filmed only with your phone’s camera can be. It seems more real.
  3. Set the store where you would like the promotion to redeem, this can be your Facebook store, nimbitmusic.com store, or any other URL you have your store embedded.
  4. Choose the time you would like your optional follow up thank you message to be sent and add the text of that message.  You can choose to have the follow up sent the next day, the next week.
  5. Set the date when you would like the promotion to expire
  6. Click in this section to send the promo out on your Facebook and Twitter accounts. Remember on Facebook you may want to click this twice to send to fans of your band/musician page and then also send again to your personal friends.  In this area you can also generate links and promo codes for email and download cards,and get the embed code for a widget to put on your website.
Here’s what your fans and friends will see on Facebook
Music Promotion on Facebook Wall

Fans can watch the video, click to get the promotion, like, comment, and share with friends

Fans and friends will see a personal message from you, a video (if you embedded one) and a link to access the promotion.  Please ignore the fact that the only people  who commented on my post were my mom and girlfriend :)

Here’s what your followers will see on Twitter

Music promotion on Twitter

Promotions on Twitter feature your personal message plus a link to redeem the promo

Here’s what an embeddable widget will look like

Fans click the link and the promotion redeems in your store
Nimbit Promotions Redeem in-store

Fans can preview the product,  click the link to get the promoted product or shop more

BONUS: When fans checkout they can leave additional support
Fans can leave additional support

Fans can choose to leave you additional support with every purchase or free download

With every purchase or free download on the Nimbit platform, fans are asked if they’d like to leave additional support . We’ve found 1-in-20  purchase on the Nimbit platform receive a tip averaging $7.80.
That was easy. Now try it yourself
Log in to your Nimbit Dashboard and click Marketing to set up your own promotion.
 
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