Here at Nimbit, we like to share updates from our partners around the industry. Here’s a recent case study prepared by our friends at SoundOut. SoundOut is the market leading research and audience insight tool for new music that guarantees accurate and objective insight into any track by any artist – powered 100% by real music fans and consumers.
It’s no secret the majors have been using traditional market research and focus groups for years but the costs associated with these were always beyond the reach of all but the biggest marketing budgets.
Now SoundOut offers a fast, reliable and affordable solution to bring this kind of valuable data to aspiring artists and independent labels and publishers of all sizes.
SoundOut is a unique web based audience-testing tool that delivers detailed reports generated directly from live consumer feedback on new tracks by any artist. It is designed to provide actionable insight to support important decisions around recording and release projects, such as the strongest singles to release, selecting the best (demo) tracks to record for albums or EPs, improving songs or recordings, identifying new target markets and to back up marketing activities and spend.
Dan Spencer has over 10 years music industry experience, formerly as a major label artist signed to Arista, Sanctuary & Epic and now as a Manager, Co-writer and Producer for singer/songwriter Nicol. Dan started using SoundOut last year prior to a release of Nicol’s first US co-written track with M’Black, when he submitted their single “Heartbreak” through SoundOut [Pro] to test audience-reaction to it.
“Heartbreak” resulted as a highly popular track receiving a SoundOut Market Potential rating of 85% – which placed it within the top 1% of all rated tracks (out of over 50,000 to date).
Since August 2009 every major label release has been submitted through SoundOut and subsequent tracking of their commercial success demonstrates a definitive correlation between SoundOut Market Potential ratings and actual sales.
With positive like ratings and strong passion levels across all age ranges and genders, “Heartbreak” certainly resonated very well across a broad audience and was deemed a good selection for the first single.
Dan says: “SoundOut gave us the confidence that we were onto a winning track and once released on iTunes the single reached no. 1 in the US Billboard Dance Airplay Charts and stayed there for 6 weeks. I would recommend SoundOut to any label or manager looking to back up their choices for release and recording projects without spending a fortune.”
As SoundOut is being increasingly recognized as a highly effective tool to identify potential hit songs by the best up and coming artists, this has led to mainstream industry partners aligning with SoundOut to identify and promote those artists with standout report ratings.
For users these include the option to have SoundOut tracks included for sync and licensing opportunities via a (soon to be announced) global independent publisher and the opportunity for to be recommended to A&R professionals at over 80 US record labels by Fontana Distribution, the distributor for Universal Music Group.
Exclusive to Nimbit users SoundOut is offering you $15 off your first SoundOut Standard, Express or Pro report until October 31, 2010.
Just visit www.soundout.com and use promo code SONIMBITOCT15 when placing your order.