Labels & Music Companies
First it was vinyl, then cassette tapes, CD's, and now Download Cards-- forms of music distribution are constantly changing. They've moved from brick and mortar outlets to digital distributors like iTunes, and are clearly heading in a new direction-- direct-to-fan. What's a music executive to do? Nimbit has some answers:
Don't Ignore the Trend
As the sale of digital music continues to weaken physical CD sales, direct-to-fan distribution will continue to grow. Established indie artists are selling direct in record numbers; this trend will continue to leave labels and publishers to the less profitable task of launching new artists who, once established, will also go direct.
Get On Board
Technology has facilitated the means and demand for artist to fan interaction. Direct fan connection has created the music industry's greatest opportunity for flexible, self-expanding marketing programs driven by fan loyalty. The direct-to-fan channel offers increased profit potential by eliminating an expensive component of the distribution chain-- the distributor. This puts your company and your customer information back in your control. Nimbit will allow you to capitalize on the direct-to-fan trend without making costly mistakes or infrastructure investments. We currently have the infrastructure to deliver your products (both digital and physical,) without risk, and with minimal investment.
Take Nimbit for a Test Drive
Pick a few artists: two up-and-coming performers, a few established acts, and a household name or two. They're all asking what you can do for them in the direct-to-fan space, aren't they? Using Nimbit's storefront network and product delivery infrastructure, along with your company's marketing muscle, music sales from these artists will soar, and so will your profits.
Take the Lead
Imagine the marketing possibilities if you had the contact and demographic information of 80% of all concert goers, or 100% of all fans who purchased the music of your signed artists. Imagine the ROI if you could pre-sell enough new releases before your album hits the stores that the pre-sale revenues exceed the pressing costs. Think of the profit potential if you could sell premium bundles of music and branded goods to a customer instead of just a single CD. Nimbit can make all these things happen for you, and more.
Take Action
Call Nimbit today and identify yourself as a label executive. We understand your business, your needs, and we can deliver successful results in the direct-to-fan distribution space for your organization.
