What’s great about being an artist these days, is that you don’t have to rely on someone at a big label to decide for you whether music is good or bad – as a fan, you get to decide for yourself.
And sometimes one person’s crap is another person’s “musical soulmate.”
With the latest wave of direct-to-fan solutions, such as Nimbit’s, artists can now easily build a strong web presence, make their music merch tickets and bundles available to fans, and build relationships with those fans in a way that they “have the potential” to support their careers — so they can do what they love to do, which is make and play music.
Digital Music News wrote about the battle between Tommy Boy Silverman (New Music Seminar) and Jeff Price (Tunecore) – Tom saying mos of the music out there today is crap, and you need to sell 10,000 albums to be relevant, and Jeff saying he’s a hypocrit since most of his releases didn’t meet that standard, and the number of “albums” is on old-school measure of success.
Tommy is right – by making it so easy to record, distribute, and market music, the result is there will be music out there that “the masses” (and sometime, even their own mother or best friend) won’t care for.
But, if you have a following of less than 50 fans, and you can now move that to more than 1,000 and fill your shows, that can be “success” – and, sometimes it takes a while for you to develop who you are as an artist, your music and sound and brand and performance style, and by enabling the career growth of these non-mass-appeal artists, you may be enabling a future superstar in the making.
And Jeff is right – the “old music business” metrics of success probably aren’t relevant to a majority of artists. Probably because success is in the eyes of the beholder (artist), just like music is in the ears of the beholder (fan).
So what if there’s great diversity in the music out there, and so what if there’s crap out there - fans and free markets will make that determination. But in the end, there will be more music, and more fans listening and passionate about the music, and more musical creativity being encouraged and explored – and isn’t that a good thing?
Chairman and CEO, Nimbit